How does this solution work?

• The ad: The user searches for a term on Google (e.g., "car insurance") and sees your ad with a "Send WhatsApp message" button.
• The conversion: When the user performs an important action in the bot (e.g., completes a quote), Botmaker automatically notifies Google Ads that the ad generated a valuable result.

Step 1: Prerequisites

• An active Google Ads account.
• Having the Google Ads API enabled in your Google Cloud Console project.
• A WhatsApp channel configured in Botmaker.

Step 2: Link accounts in Botmaker

To ensure the conversion information flows toward Google, connect both platforms:

• Go to Settings > Integrations > Ad platforms and select Google Ads.

• Click Connect and log in with your Google account.

• Select the specific advertising account you will use. This will allow Botmaker to report conversion events directly to your campaigns.

Step 3: Create the ad in Google Ads

Now, configure the ad so that the destination is your WhatsApp channel:

• In Google Ads, create a Search campaign.

• Go to the Assets section and choose Message from your ads.

• Configure the asset:
• • Phone number: Enter the WhatsApp number connected to Botmaker.
  • Extension text: The phrase that invites the click (e.g., "Chat with us on WhatsApp!").
  • Default message: The text the bot will receive to start the conversation (e.g., "Hello, I want to know more about your services").

• Save the changes. Now your ad will show the option to chat.

Step 4: Configure conversion events (Offline conversions)

To optimize your investment, you must tell Google which chats are "good."

• Go to the Bot Designer and enter the flow that handles your ads.

• Locate the block where the goal is met (e.g., "Payment confirmed" or "Qualified lead").
• In the block settings, go to the Conversion Events tab.

• Activate Google Ads and define the conversion name exactly as it appears in your Google Ads dashboard.

Done! Every time a customer reaches that point, Botmaker will send the signal to Google to record it in the analytics so the algorithm can learn and look for similar users.

Important considerations

• Mobile Devices Only: This functionality (Message Ads) is only shown to users performing searches from smartphones or mobile devices. It will not appear on desktop versions.
• Processing Time: Once the bot reports the conversion, it can take up to 24-48 hours to be reflected in the Google Ads dashboard.
• Algorithm Optimization: The greatest benefit is not just receiving the chat, but the Offline Conversion Import. By feeding Google success data, your ads will be shown to people with higher purchase intent, lowering your cost per acquisition (CPA).

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