Unlike the traditional model, MM Lite integrates Meta's advanced Artificial Intelligence systems to optimize delivery, ensuring the right message reaches the right people at the right time.

What are the benefits of the MM Lite API?

Migrating to this new model offers key competitive advantages in both performance and exclusive features:

• Data-driven optimization: Unlike the Cloud API, which sends messages without considering the likelihood of interaction, MM Lite uses AI to understand which recipients are most likely to read or click.
• Dynamic messaging limits: Messages with high engagement can access more dynamic messaging limits than in the Cloud API, allowing you to reach more customers when the content is relevant.
• Improved confirmed delivery: In studies conducted, marketing messages with high engagement saw up to 9% more delivery compared to the standard Cloud API.
• Performance tools: Includes benchmarks to understand how your template performs compared to similar businesses, along with actionable recommendations to improve performance when it's below average.

Important considerations for implementation

El proceso de migración se realiza dentro del Meta Business Manager. Es importante que se realice el inicio sesión con el ID de WABA que fue utilizado para crear la cuenta en Botmaker.
En Botmaker vamos a acompañarte en este proceso de migración y enviaremos una solicitud de permiso que deberás aceptar desde el Business Manager de Meta, lo que permitirá realizar los cambios requeridos.

Para conocer en detalle el proceso de migración, puedes leer el artículo ¿Cómo migrar la cuenta Embedded Signup a Meta Marketing Message API Lite?.

Frequently asked questions

Does the migration have any additional cost?
No, migrating your account doesn't generate extra costs. Each account's usual billing structure is maintained.

What concrete benefits will I get from migrating my account?
You'll get direct ownership of the account, access to WhatsApp Manager, more control over templates and metrics, and the ability to use new Marketing Messages Lite API features.

Does the migration affect my conversations or message history?

No, the change is purely administrative. Chats, conversation histories, and templates will remain intact.

Do I need technical support to do the migration?

No, the process is simple and is done through Business Manager. However, this documentation provides the step-by-step process you'll need to follow.

Will I need to create a new WhatsApp Business account?

No, the same WABA (WhatsApp Business Account) is kept. Only the way it's registered and managed within Meta changes.

Who needs to accept the request in Business Manager?

The person with an administrator role in the Business Manager associated with the WhatsApp Business account.

How long does the migration process take?

The process is usually completed in a few minutes, as long as the request is executed correctly in Business Manager.

What permissions do I need to accept during the migration?

You need to authorize the connection with Botmaker, confirm the company's details, and accept the permissions that allow Meta to carry out the account update.

Remember to visit our Help Center for further information.

Botmaker Team