Updated: 7/24/2024

Integration with Meta Ads - CAPI


Learn about Botmaker's integration with Meta Ads for WhatsApp, Instagram and Messenger click campaigns. With the new CAPI functionality you can connect your Meta Ads account with Botmaker to notify conversions and events in your chats. This functionality is available for click-to-WhatsApp, click-to-Instagram and click-to-Messenger ads. This will allow you to optimize the ads and their targets, providing information about their metrics so that they perform better and better. 



Integration with Meta

In order to use this functionality you must integrate an ad account with Botmaker.

To do this you must go to integrations and choose Meta Ads:




Follow the steps by choosing a Business Manager account, a Meta page and an Ads account. This will generate a dataset connected to Botmaker, to report conversion events.


Bot conversions

Within the Botmaker designer, each "User input" or "Actions" block may have conversion events.

When you open one of these blocks you will see a new tab to indicate events.



In the block symbolizing the event to be measured, the integration can be turned on and configured.



You can configure the conditions that must be met to send the event, the name and the variables that accompany the event measurement.