Updated: 9/8/2025

How do I migrate my Embedded Signup account to Meta Marketing Message API Lite?

Meta has launched Marketing Message API Lite (MM API Lite), an optimized version of the API that improves the overall experience and offers additional benefits compared to the previous model.



At Botmaker, we’ll guide you through this migration process. We’ll send you a permission request that you’ll need to accept in your Meta Business Manager in order to complete the required changes.


For more information about the deprecation of the OBO model, you can check Meta’s official documentation here.


What are the benefits of this migration?


  • Same way of working: notifications, templates, costs, and message delivery remain unchanged.
  • Advanced template management: includes smart algorithms to optimize campaigns and adapt them to the target audience.
  • Performance metrics: once migrated, you’ll gain access to advanced campaign statistics directly in Meta Business Manager, with the option to view them in Botmaker dashboards as well.

To learn more about MM API Lite, you can check Meta’s official documentation here.


Client Owned (eligible for MM Lite)

  1. Log in to your Meta Business Manager.
  2. Go to the Requests section.
  3. Select the request sent by Botmaker and click Respond.
  4. Complete the steps to authorize the update:
    • Approve the connection with Botmaker.
    • Complete your business information.
    • Review and confirm the details.
    • Review and accept the permissions required for the migration.



It is important to note that this is only an administrative change and will not affect your daily operations, campaign performance, or conversation history.